I am a seasoned travel industry expert with a strong focus on customer experience and creating value for all stakeholders. In this capacity, I was in charge of large change management and transformation initiatives. I am used to engage with stakeholders on all levels, creating the desire to transform processes and change organizations to meet current and future needs.

​​ In my role as Vice President Customer Care I reshaped the experience for ‘high value passengers’ of a global airline and with one of the largest online travel agents I drove a new experience for their customers.

My ability to engage with people on all levels and from different cultures was vital when delivering a the culture and values transformation initiative for one of the largest global consulting network. I worked with the executive management teams in over 30 countries, creating a common understanding of the purpose of the firm and its values. At the same time I engaged with government and private tourism destination organizations in Europe and the Middle East defining their positioning and how to attract matching visitor segments.

I am a speaker to international travel conferences and am in the advisory board of the tourism faculty of a university in Switzerland. In my hometown I am engaged as head of education in the city council.