To attract a larger share of the leisure market during the pandemic, we supported the owners of this small city hotel to re-position it and to adapt selected marketing and distribution processes to cater better to that market.
Value created for client
The hotel is now clearly positioned and has an adequate sales & marketing and distribution channel strategy to attract a higher proportion of leisure guests.
To start with, we analyzed the strengths and weaknesses of the current positioning and identified a list of improvement measures. Those included areas in sales & marketing, infrastructure enhancement, as well as smaller product extensions.
In the second stage, we supported the team in the implementation of the improvement measures, especially in the area of sales & marketing, distribution channel mix, and revenue management.
Most of the suggested improvement measures are currently being implemented and support the further strengthening of the positioning.
To equip (future) hoteliers with up to date tools and knowledge to operate their property efficiently in changing times, we developed training curriculums and gave trainings and workshops to a variety of audiences.
To deal with the performance downturn during the pandemic, we supported the owner of this city hotel with re-negotiating the lease terms laying the groundwork for an operator search for their city property